experiential travel
Take part in exceptional cultural and art events. We open doors to places that remain out of reach for most travellers.
experiential travel
Become part of unique cultural events
and art happenings
and art happenings
We open doors to places that remain closed to most travelers
ART&TRAVEL
EXPERIENTIAL TRAVEL is a different way to see the world: not as a spectator, but at the heart of the journey, gaining new perspectives on the places you visit, on life and on yourself.
We design carefully planned itineraries around exceptional cultural events and first-hand experiences — journeys that leave you energised, inspired and open to new perspectives.
We design carefully planned itineraries around exceptional cultural events and first-hand experiences — journeys that leave you energised, inspired and open to new perspectives.
We bring you new experiences and impressions
EXPERIENTIAL TRAVEL is a different way to see the world: not as a spectator, but at the heart of the journey, gaining new perspectives on the places you visit, on life and on yourself.
We design carefully planned itineraries around exceptional cultural events and first-hand experiences — journeys that leave you energised, inspired and open to new perspectives.
We design carefully planned itineraries around exceptional cultural events and first-hand experiences — journeys that leave you energised, inspired and open to new perspectives.
We bring you new experiences and impressions
Travel and fall in love with life — together with us!
We organise premium art journeys in small groups, following original itineraries designed by our experts, as well as private trips tailored to your preferences. Drawing on our experience, connections and art-market expertise, we also advise clients on acquiring art and building collections.
FIRUZZI is for people who value their time, travel in comfort and appreciate thoughtful, personal service. We bring your vision of a memorable journey to life, creating experiences that help you understand and connect with each destination.
On our journeys, you will meet interesting people and experience each destination in depth — with moments that make you stop and think, “Yes, this is my life.”
FIRUZZI is for people who value their time, travel in comfort and appreciate thoughtful, personal service. We bring your vision of a memorable journey to life, creating experiences that help you understand and connect with each destination.
On our journeys, you will meet interesting people and experience each destination in depth — with moments that make you stop and think, “Yes, this is my life.”
MEET THE FOUNDER
My name is Alexandra Imaikina, and I’m the founder of FIRUZZI — an agency dedicated to art and travel. I truly believe there’s nothing better than a great journey.
Travel brings joy, new experiences, meaningful encounters and a deeper understanding of the world. It restores our energy and is one of the most rewarding investments we can make in ourselves.
I love the anticipation that comes with creating a new itinerary. My aim is to make every moment count, moving naturally from one memorable experience to the next and opening up a new world for our guests. It is, in essence, a search for new experiences and the positive emotions they bring.
Travel brings joy, new experiences, meaningful encounters and a deeper understanding of the world. It restores our energy and is one of the most rewarding investments we can make in ourselves.
I love the anticipation that comes with creating a new itinerary. My aim is to make every moment count, moving naturally from one memorable experience to the next and opening up a new world for our guests. It is, in essence, a search for new experiences and the positive emotions they bring.
LET'S GET TO KNOW EACH OTHER:
My name is Alexandra Imaikina, and I’m the founder of FIRUZZI — an agency dedicated to art and travel. I truly believe there’s nothing better than a great journey.
Travel brings joy, new experiences, meaningful encounters and a deeper understanding of the world. It restores our energy and is one of the most rewarding investments we can make in ourselves.
I love the anticipation that comes with creating a new itinerary. My aim is to make every moment count, moving naturally from one memorable experience to the next and opening up a new world for our guests. It is, in essence, a search for new experiences and the positive emotions they bring.
Travel brings joy, new experiences, meaningful encounters and a deeper understanding of the world. It restores our energy and is one of the most rewarding investments we can make in ourselves.
I love the anticipation that comes with creating a new itinerary. My aim is to make every moment count, moving naturally from one memorable experience to the next and opening up a new world for our guests. It is, in essence, a search for new experiences and the positive emotions they bring.
FIRUZZI, translated from Persian, means "Stone of Happiness". As a little girl, I saw this word and its meaning, and then dreamed of such a stone of happiness - FIRUZZI!
As an adult, I asked myself: "What brings me happiness?" The answer was simple - art and travel, but not ordinary, but with meaning!
I am charged with incredible energy from this, and the endless stories that museums and art objects keep always inspire me. The emotions of happiness are so strong that it is incredibly important for me to share this in order to inspire others. So I pass on my "Stone of Happiness" - FIRUZZI!
For me, FIRUZZI is the personification of the fact that travel gives a person a huge range of happy emotions, the art that makes our neural connections work and produce more actively important hormones serves as the filling of these travels. Together art and travel - there is a desired reboot.
That is why, when we return from a trip to our usual environment, we feel renewed and reborn! We have our happiness stone - FIRUZZI.
Travel and art with meaning from FIRUZZI is our way to give happiness!
If you, like us, are in love with travel, contact us!
As an adult, I asked myself: "What brings me happiness?" The answer was simple - art and travel, but not ordinary, but with meaning!
I am charged with incredible energy from this, and the endless stories that museums and art objects keep always inspire me. The emotions of happiness are so strong that it is incredibly important for me to share this in order to inspire others. So I pass on my "Stone of Happiness" - FIRUZZI!
For me, FIRUZZI is the personification of the fact that travel gives a person a huge range of happy emotions, the art that makes our neural connections work and produce more actively important hormones serves as the filling of these travels. Together art and travel - there is a desired reboot.
That is why, when we return from a trip to our usual environment, we feel renewed and reborn! We have our happiness stone - FIRUZZI.
Travel and art with meaning from FIRUZZI is our way to give happiness!
If you, like us, are in love with travel, contact us!
FIRUZZI, translated from Persian, means "Stone of Happiness". As a little girl, I saw this word and its meaning, and then dreamed of such a stone of happiness - FIRUZZI!
As an adult, I asked myself: "What brings me happiness?" The answer was simple - art and travel, but not ordinary, but with meaning!
I am charged with incredible energy from this, and the endless stories that museums and art objects keep always inspire me. The emotions of happiness are so strong that it is incredibly important for me to share this in order to inspire others. So I pass on my "Stone of Happiness" - FIRUZZI!
For me, FIRUZZI is the personification of the fact that travel gives a person a huge range of happy emotions, the art that makes our neural connections work and produce more actively important hormones serves as the filling of these travels. Together art and travel - there is a desired reboot.
That is why, when we return from a trip to our usual environment, we feel renewed and reborn! We have our happiness stone - FIRUZZI.
Travel and art with meaning from FIRUZZI is our way to give happiness!
If you, like us, are in love with travel, contact us!
As an adult, I asked myself: "What brings me happiness?" The answer was simple - art and travel, but not ordinary, but with meaning!
I am charged with incredible energy from this, and the endless stories that museums and art objects keep always inspire me. The emotions of happiness are so strong that it is incredibly important for me to share this in order to inspire others. So I pass on my "Stone of Happiness" - FIRUZZI!
For me, FIRUZZI is the personification of the fact that travel gives a person a huge range of happy emotions, the art that makes our neural connections work and produce more actively important hormones serves as the filling of these travels. Together art and travel - there is a desired reboot.
That is why, when we return from a trip to our usual environment, we feel renewed and reborn! We have our happiness stone - FIRUZZI.
Travel and art with meaning from FIRUZZI is our way to give happiness!
If you, like us, are in love with travel, contact us!
FIRUZZI, translated from Persian, means "Stone of Happiness". As a little girl, I saw this word and its meaning, and then dreamed of such a stone of happiness - FIRUZZI!
As an adult, I asked myself: "What brings me happiness?" The answer was simple - art and travel, but not ordinary, but with meaning!
I am charged with incredible energy from this, and the endless stories that museums and art objects keep always inspire me. The emotions of happiness are so strong that it is incredibly important for me to share this in order to inspire others. So I pass on my "Stone of Happiness" - FIRUZZI!
For me, FIRUZZI is the personification of the fact that travel gives a person a huge range of happy emotions, the art that makes our neural connections work and produce more actively important hormones serves as the filling of these travels. Together art and travel - there is a desired reboot.
That is why, when we return from a trip to our usual environment, we feel renewed and reborn! We have our happiness stone - FIRUZZI.
Travel and art with meaning from FIRUZZI is our way to give happiness!
If you, like us, are in love with travel, contact us!
As an adult, I asked myself: "What brings me happiness?" The answer was simple - art and travel, but not ordinary, but with meaning!
I am charged with incredible energy from this, and the endless stories that museums and art objects keep always inspire me. The emotions of happiness are so strong that it is incredibly important for me to share this in order to inspire others. So I pass on my "Stone of Happiness" - FIRUZZI!
For me, FIRUZZI is the personification of the fact that travel gives a person a huge range of happy emotions, the art that makes our neural connections work and produce more actively important hormones serves as the filling of these travels. Together art and travel - there is a desired reboot.
That is why, when we return from a trip to our usual environment, we feel renewed and reborn! We have our happiness stone - FIRUZZI.
Travel and art with meaning from FIRUZZI is our way to give happiness!
If you, like us, are in love with travel, contact us!
Over the past 10 years, we’ve created 1,500+ tours — and we know exactly what will give you that "wow" feeling
Truffle hunting in the Tuscan countryside
Painting traditional Dutch clogs near Amsterdam
Creating a fragrance in a historic Parisian perfume laboratory
Visiting the Venice Biennale with an art historian
Snorkelling with seals in South Africa
A sabrage masterclass in Champagne
A flamenco lesson at an academy in Madrid
Making whisky in Scotland
Making chocolate at a château in the Loire Valley
Watching the sunrise at Machu Picchu
Trekking on the Perito Moreno Glacier
Vertical wine tasting in Bordeaux
Experience tour
Experience tour
Experience tour
Experience tour
Experience tour
Experience tour
Experience tour
Experience tour
Experience tour
Experience tour
Experience tour
Experience tour
WHAT WE OFFER:
We are experts in art and travel, with a keen understanding of our guests’ preferences. We accompany them throughout each journey so that nothing important is missed. Many go on to travel with us again, often with friends they met on an earlier trip.
Art Advisory
We offer a full range of services for sourcing, acquiring, and curating works of art. We carefully select pieces that not only enhance your home or office, but also reflect your inner world, ideas, and aspirations.
Small-Group Art Tours
A fully organised programme for small groups of up to 12 guests, led by a professional guide and supported by a dedicated Firuzzi expert throughout. Each journey includes exclusive events, masterclasses, and unique experiences. Ideal for guests who enjoy travelling with others but do not always have someone to travel with.
Bespoke Journeys
If you’d like to travel with family, friends, or a loved one—on dates that suit you—we can design and organise a fully personalised journey tailored to your wishes, preferences, and budget.
HOW TO BOOK A JOURNEY OR SERVICE
By clicking Get the program / Book on the page of the journey you like, you leave your contact details.
You can also reach out to us via email at info@firuzzi.com or send us a message on Instagram at @firuzzi.
We’ll get in touch to discuss the details and availability.
You’ll receive a detailed presentation with a day-by-day itinerary and all the key information about your trip.
You can also reach out to us via email at info@firuzzi.com or send us a message on Instagram at @firuzzi.
We’ll get in touch to discuss the details and availability.
You’ll receive a detailed presentation with a day-by-day itinerary and all the key information about your trip.
Once we’ve discussed all the details and you’ve confirmed your participation,
we provide full support and guidance — from the moment you apply all the way through to the end of your journey.
we provide full support and guidance — from the moment you apply all the way through to the end of your journey.
After signing the contract, we will send you an invoice for a 15% deposit to book your place on the tour.
The remaining balance is due two weeks before the tour begins.
We provide full support and guidance — from the moment you apply all the way through to the end of your journey.
The remaining balance is due two weeks before the tour begins.
We provide full support and guidance — from the moment you apply all the way through to the end of your journey.
We provide all the necessary information on flights and train tickets, help you choose the most convenient options, and guide you through the visa application and issuance process (we can also assist with obtaining the required visa if needed).
Flight tickets are purchased independently.
Flight tickets are purchased independently.
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