experiential travel
Become part of unique cultural events and art happenings.
We open doors to places that remain closed to most travelers.

experiential travel
Become part of unique cultural events
and art happenings

We open doors to places that remain closed to most travelers
ART&TRAVEL
EXPERIENTIAL TOURISM is a new way to travel — where you’re not just an observer, but the main character of your journey, discovering new dimensions of the world, life, and yourself.

We craft thoughtfully curated programs filled with vivid moments and unique experiences — leaving you energized and inspired with a renewed sense of meaning.

We bring you new experiences and impressions
EXPERIENTIAL TOURISM is a new way to travel — where you’re not just an observer, but the main character of your journey, discovering new dimensions of the world, life, and yourself.

We craft thoughtfully curated programs filled with vivid moments and unique experiences — leaving you energized and inspired with a renewed sense of meaning.
We bring you new experiences and impressions
Travel and fall in love with life — together with us!
We organize premium art-focused journeys — whether group trips along signature routes or fully personalized itineraries tailored to your preferences. Our experience, connections, and deep expertise in the art world also allow us to offer top-level guidance on acquiring and collecting art.

FIRUZZI is designed for those who value their time, appreciate comfort and care, and seek meaningful, personal connections. We bring your vision of the perfect journey to life—creating immersive experiences that make each new destination feel closer and more deeply understood.

Through our programs, you won’t just meet inspiring people — you’ll savor every moment of an extraordinary adventure, with that thrilling realization: Yes, this is my life.”
Let’s get acquainted
My name is Alexandra Imaykina, and I’m the founder of FIRUZZI — an agency dedicated to art and travel. I truly believe there’s nothing better than a great journey.

Travel brings us joy, new experiences, inspiring connections, and meaningful knowledge—it energizes us. It’s an investment that undeniably makes us richer and happier.

Creating each new program fills me with a sense of anticipation. My goal is to make the most of every trip — without wasting a single moment — seamlessly moving from one inspiring experience to the next, opening up an entirely new world for our guests and enriching them with knowledge and unforgettable emоtions.

LET'S GET TO KNOW EACH OTHER:
My name is Alexandra Imaykina, and I’m the founder of FIRUZZI — an agency dedicated to art and travel. I truly believe there’s nothing better than a great journey.

Travel brings us joy, new experiences, inspiring connections, and meaningful knowledge—it energizes us. It’s an investment that undeniably makes us richer and happier.

Creating each new program fills me with a sense of anticipation. My goal is to make the most of every trip — without wasting a single moment — seamlessly moving from one inspiring experience to the next, opening up an entirely new world for our guests and enriching them with knowledge and unforgettable emоtions.
Over the past 10 years, we’ve created 1,500+ experience tours — and we know exactly what will give you that "wow" feeling
Truffle hunt in Tuscany woods
Painting klomps near Amsterdam
Creation of perfume in an ancient laboratory in Paris
Visit to the Venice Biennale with an art critic
Snorkeling with seals in South Africa
Sabrage master class in Champagne
Flamenco lesson at the Madrid Academy
Making whiskey in Scotland
Making chocolate in the castle of the Loire Valley
Meeting the sunrise at Machu Picchu
Perito Moreno Glacier Trekking
Vertical wine tasting in Bordeaux
Experience tour
Experience tour
Experience tour
Experience tour
Experience tour
Experience tour
Experience tour
Experience tour
Experience tour
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Experience tour
WHAT WE OFFER:
We are experts in art and travel, with an intuitive understanding of your preferences. Our guests follow us through every step of each journey so they don’t miss a single meaningful, memorable moment — and then set off on new adventures with friends they’ve met along the way.
Art consultation
We offer a full range of services for sourcing, acquiring, and curating works of art. We carefully select pieces that not only enhance your home or office, but also reflect your inner world, ideas, and aspirations.
Art tours in small groups
A fully organized program for small groups of up to 12 guests, led by a professional guide and supported by a dedicated Firuzzi expert throughout. Each journey includes exclusive events, masterclasses, and unique experiences. Perfect for those who love to travel but don’t always have the right company.
Individual journey
If you’d like to travel with family, friends, or a loved one—on dates that suit you—we can design and organize a fully personalized journey tailored to your wishes, preferences, and budget.
IT'S EASY TO ORDER A TOUR OR A SERVICE!
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Happy moments from our journeys around the world