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CREATE YOUR IDEAL JOURNEY
Bespoke itineraries and personal travel services designed to bring the journey you have imagined to life
ART&TRAVEL
BESPOKE JOURNEYS, DESIGNED ENTIRELY AROUND YOU
Luxury travel is not defined by the itinerary alone. It is about having a journey that feels entirely your own. We create yours from the ground up, shaped by your interests, lifestyle and preferred level of comfort.

Firuzzi Art & Travel specialises in experience-led journeys and brings professional expertise in both modern and classical art. We work with private clients and corporate groups around the world, arranging access to places and encounters that are not generally open to the public: private collections, invitation-only previews, meetings with artists and gallerists, and distinctive culinary experiences.
FIRUZZI SERVICES
24/7 support at every stage — from the initial planning until you return home
  • A FULLY BESPOKE ITINERARY WITH PERSONAL SUPPORT
    From the first idea to the final arrangements, we design an itinerary around your wishes, arrange hotels, guided visits and transfers, and advise you on the most convenient flights.
    A dedicated local guide supports you at the destination, while the Firuzzi team takes care of every detail.
  • CONCIERGE SERVICES
    Already booked your flights and hotel? Leave the rest to us.
    We can arrange guided visits, tickets for theatre and other performances, a local guide to meet you and introduce you to the destination, dining experiences and all the other details that make your trip run smoothly.
  • HOTEL BOOKINGS AT PREFERRED RATES
    Looking for a boutique hotel or a leading five-star property? Through our partner rates, we can offer selected accommodation at more favourable prices than those available on public booking platforms.
  • A PRIVATE VERSION OF AN EXISTING JOURNEY
    Do the scheduled dates not suit you, or would you prefer not to travel with a group?
    We can adapt any of our signature journeys for you, changing the dates and accommodation arrangements while preserving the character of the itinerary and tailoring the experience to your needs.
WHO ARE OUR JOURNEYS FOR?
Experience-led journeys for teams and clients, designed to strengthen relationships, motivate and create valuable shared experiences
Thoughtfully designed itineraries for couples, families and friends, balancing comfort, attention to detail, time to relax and memorable experiences
For designers, artists, restaurateurs and other creative professionals: access to private workshops and the professional communities relevant to their work
COUPLES, FAMILIES AND FRIENDS
CORPORATE CLIENTS
CREATIVE PROFESSIONALS AND BUSINESS OWNERS
Choose what matters to you — we will take care of the rest!
Over the past 10 years, we have organised more than 1,500 original journeys. Each one is carefully planned around the people taking it and designed to create experiences they will remember
JOURNEY INSPIRATION
A small selection of the destinations and experiences we can arrange
Wild South Africa: from the savannah to the ocean
A journey through South Africa combining three safari experiences and a stay at a luxury reserve on the south coast; an encounter with cheetahs; a marine safari in search of the Marine Big Five; and the penguins of Boulders Beach
South Africa
Legends of Scotland: castles, Highlands and whisky
Step into the world of knights and monarchs, search for Nessie, take afternoon tea in a castle, travel through the Highlands and discover the traditions of Scotland’s whisky makers — many sides of the country in one journey
Scotland
Royal Chronicles of the Loire Valley
Medieval romance with a private dinner at a truffle farm, Champagne overlooking the Loire Valley, a boat trip and the secrets of the château where Leonardo da Vinci worked.
Along the way: horses, wine cellars and handmade chocolate
The Loire Valley
A Thousand and One Nights in Morocco
Dinner beneath the desert stars, sunrise by camel and breakfast in the sky aboard a hot-air balloon. Berber traditions, palaces and vintage cars in settings reminiscent of old Hollywood
Morocco
Champagne beneath the stars
Champagne, history and a sense of occasion: a sabrage experience, a Dom Pérignon tasting under the stars and a picnic at Veuve Clicquot.
Also on the itinerary: Avenue de Champagne, a lighthouse among the vineyards and a motor museum
Champagne
In the footsteps of the Incas
A hotel in the clouds, a train journey that feels like travelling through time, and alpacas that pose better than models. Fly over the Nazca Lines, dine in an Indigenous village, see the cascading salt pans and experience the otherworldly atmosphere of Machu Picchu
Peru
Iceland: a saga of ice and fire
Vikings, elves and Game of Thrones landscapes: bathing in the Blue Lagoon, whale watching and a volcanic gateway towards the centre of the Earth.
Discover a glass-like ice cave, a cinematic black-sand beach and a geothermal area with 40 geysers
Iceland
Spanish passion: old masters and royal palaces
Discover the great masters at the Prado, then explore Madrid through hidden courtyards, antique galleries and vintage boutiques.
The day continues with dinner in a historic tavern and flamenco performed by some of the city’s finest dancers.
Madrid
A Parisian Renaissance: art, fashion and the spirit of France
The world of Dior and the stories behind Yves Saint Laurent, creating your own fragrance, a cabaret performance and Versailles in the age of Louis XIV.
Fountains, fireworks and a look behind the scenes at the Palais Garnier.
Paris
ITINERARY
DESIGN FEE
Give yourself something worth looking forward to.

Alexandra will advise you personally and support you throughout the preparations.


Alexandra Imaikina,
founder of Firuzzi and the art expert behind your journey @firuzzi
DESIGN A JOURNEY FOR ME
REQUEST A QUOTE
HOW YOUR JOURNEY IS CREATED:
*If you choose one of the existing signature journeys from our collection, there is no separate itinerary design fee: you pay only the final cost of the journey.
Once the final version has been agreed, we proceed with booking, payment and preparation for the journey
We send you the proposed itinerary, which can then be discussed and refined
We develop the programme within five to seven working days. A shorter timeframe may be possible for urgent departures
We discuss the details and define your brief
500€*
*The itinerary design fee is deducted from the final cost if you book the journey (your final price will therefore be reduced by €500)
*The fee is non-refundable if you decide not to proceed with the booking
THE FIRUZZI APPROACH: ATTENTION TO EVERY DETAIL
Pleasure with purpose
Our journeys are for people who value their time and want travel to offer more than comfort alone: new knowledge, meaningful experiences and the pleasure of being fully present
Safety and reliability
Firuzzi is a registered company. We work under a formal agreement and personally vet every professional involved in your journey, applying clear standards throughout
Surprise and discovery
Balance
Our programmes balance depth with enjoyment, art with entertainment and a rich itinerary with a comfortable pace. We test the experiences ourselves and include only those we believe are genuinely worth your time
We enjoy creating moments our guests do not expect: unusual encounters, carefully planned surprises and thoughtful details that make a journey memorable. Some remain deliberately unannounced until the trip
THE FEELINGS THAT STAY WITH YOU AFTER TRAVELLING WITH US
FREQUENTLY ASKED QUESTIONS
FREQUENTLY ASKED QUESTIONS